News

Behind the Scenes: How We Build a Website at Lune Studio

George
April 22, 2025
3 min read

Most people see a finished website and assume it’s all about how it looks. But great web design isn’t just visual — it’s technical, strategic, and quietly complex behind the scenes.

At Lune Studio, every website is built to meet one simple goal: help your business grow. That means clean design, clear messaging, and a smart technical foundation that’s built to last.

In this post, we’re lifting the lid on how we actually build a site — the full process from that first chat to technical launch checks.

1. Discovery: Strategy Before Screens

Every build starts with understanding you:

  • Who are your customers?
  • What services matter most?
  • Where are you currently losing traffic or leads?

We talk, listen, ask questions — and figure out what success looks like. For some clients, it’s more form submissions. For others, it’s a faster site, easier navigation, or simply looking more professional than competitors.

🎯 The takeaway: we don’t build “nice” websites. We build the right websites.

2. Structure & Content Planning

Before any design starts, we map out your site architecture:

  • Homepage
  • Core service pages
  • Blog
  • Legal pages (Privacy, T&Cs, Cookie Policy, etc.)
  • Contact / quote / booking pages

We also help shape your website copy — making sure it speaks to your audience, builds trust, and has a clear call-to-action.

And yes, we’ll handle all the awkward stuff like cookie popups and legal disclaimers.

3. Technical SEO Setup

This is where the nerdy stuff happens — and it matters more than people realise.

Before launch, we make sure your website is:

Optimised for speed

  • Minified HTML, CSS and JS
  • Images served in AVIF with proper alt text
  • JS loading asynchronously
  • Secure headers + SSL

SEO-friendly

  • Clean heading hierarchy
  • Targeted keywords across key pages and blogs
  • Schema markup (JSON) for rich results
  • Sitemap.xml and 301 redirects configured
  • Search Console integration

Compliant

  • Cookie Consent (GDPR-ready)
  • Privacy Policy, Terms, Accessibility check
  • Cookie Collector (if using advanced analytics)

We’ve seen sites lose visibility just because these basics weren’t done right.

4. Design & Build in Webflow

Once the plan is approved, we start building in Webflow, our platform of choice for speed, design freedom, and SEO performance.

Every site is:

  • Fully responsive (mobile-first thinking)
  • SEO-structured out of the box
  • Easy to update
  • Fast to load (we benchmark all sites before and after)

You’ll get a live preview link throughout the build — and we’ll iterate based on feedback.

5. Optional AI Integration

If your business could benefit, we’ll layer in AI tools like:

  • Chatbots to answer common questions or take bookings
  • Automated Google review responders
  • Follow-up emails triggered by form submissions

Not every business needs these, but if you’re ready to save time and automate repetitive tasks, we’ll help you do it properly.

6. Pre-Launch: Audit, Tracking, & Final QA

Before any site goes live, we run a full technical & compliance audit:

  • Sitemap & Search Console submission
  • Analytics installed (Google + Microsoft Clarity heatmaps)
  • Google Business Profile linked and optimised
  • Legal + cookie checks
  • Performance tested (Lighthouse)
  • Mobile UX checks
  • 404s, 301 redirects and meta tags in place

We don't just “publish and hope.” Everything is triple-checked.

7. Launch & Ongoing Support

Once live, you get:

  • Fast UK-based hosting
  • Free annual refresh & update session
  • On-demand changes at £80/hr
  • Optional Growth Package (includes ads, analytics, reporting & more)

We also set calendar reminders to revisit your site every year, ensuring it stays modern, compliant, and effective.

Final Word

A great website isn’t about flair — it’s about function, speed, clarity, and strategy. It’s your 24/7 sales team, receptionist, and brand ambassador in one.

We build sites we’re proud of. But more importantly, we build sites that work.

👉 Request Your Free Website Audit

Let’s see how your current site stacks up — no pressure, no jargon, just honest advice.

George
April 20, 2025
3 min read