From first call to launch, and beyond.

Everything from the call goes into one written document: what we will build, what it will cost, how long it will take and what is included. We usually give two options at different levels of service so you can choose the fit rather than the compromise. The agreement is part of the same document, so there is nothing separate to chase. Book another call to pick it apart, or approve it and we start.

Once the proposal is approved we send a deposit invoice for half the project value, payable within seven days. The deposit books your slot and starts onboarding. The remaining half is invoiced at launch.

Within a day of the deposit you receive three things. A project board, where you can see every stage, what is in progress and what is waiting on you. A shared folder, with named folders for your logo, brand files, images and copy, so it is obvious what goes where. And a short questionnaire, already filled in with what we learned on the call, so you are only adding what we do not yet know. We also ask for a handful of websites you like, and one you do not, with a line on why. It all shapes where we aim.

Before anything is designed, we agree the structure. The wireframe shows every page, what sits on it, in what order, and how a visitor moves from landing to enquiring. It is deliberately plain so the conversation stays on what the site needs to do rather than how it looks. We build it, you review it, and two rounds of revisions are included.

Design, copy and development happen together on a private preview link, so your first review is a real website with your words in it rather than a flat mockup of someone else's. Anything that will change over time is editable from the start. Revisions run in rounds, with a short weekly check-in so nothing drifts and nothing arrives as a surprise.

Once you have approved the site, the balance is settled and we take it live. We point your domain, set up the address your enquiry forms send to, test every form and link on the live site, and hand over your own login. You also receive a short tutorial video showing how to edit your site, so you can make changes with confidence from day one.

A new site is invisible until search engines know it exists. In launch week we submit your sitemap, verify the site with Google, and connect it to your Google Business Profile so your listing and your website reinforce each other.

If you want to know what the site is doing, we set up analytics so you can see where visitors come from, what they look at and whether they enquire. Where a campaign needs it, we add tag management too. Both are optional, and we only suggest them if they are useful to you.

Launch is not the end of the relationship. We check in every so often to see how the site is performing and whether anything needs adjusting. Your first year of hosting is included. After that, we get in touch once a year to renew, and small updates can be sent to us at any time. If you ever want to move the site elsewhere, you can. It is yours.