Fisher Wrathall Surveyors

Fisher Wrathall Surveyors is an established RICS-regulated surveying practice serving Lancaster and the wider North West, providing residential surveys, valuations and specialist property consultancy.

The name it trades under has been part of the North Lancashire property market since 1994, when two school friends founded Fisher Wrathall Commercial. More than three decades on, that firm handles commercial sales, lettings and management from Penny Street in Lancaster, and has had a hand in developments that shaped the area, among them Lancaster Business Park and Villas Court on Dallas Road. The surveying practice works alongside it, covering building surveys and valuations across North Lancashire and South Cumbria.

That history is the reason the website mattered. A practice three decades into its reputation has nothing left to prove to the people who already know it. The work was making that standing obvious to somebody who does not, and who is choosing a surveyor from a list of search results.

The firm’s reputation was strong, but its previous website did not reflect the level of expertise behind the business. Important services were difficult to navigate, technical information was not always presented clearly, and the route from researching a survey to requesting a quotation could be much better.

We designed and built a new website around one objective: turn the practice’s existing reputation into something a visitor feels quickly, and turn the people searching for a survey into qualified enquiries.

What we delivered

• A complete redesign built around clarity, credibility and enquiries.
• Separate routes through the site for residential surveys, valuations, party wall work, dilapidations and property consultancy.
• Clearer explanations of technical surveying services, so a prospective client can work out which level of survey they need before making contact.
• RICS credentials, accreditations and surveyor profiles given prominence throughout the site.
• Enquiry forms that capture the service required and the property details upfront, so the team has something useful to work from before they reply.
• Sample reports to download, so people can see what they will receive.
• A content system for case studies, recent valuations and industry insight, which the team updates themselves without needing a developer.
• Service pages structured around what people search for, with the on-page work, structured data and local search foundations that go with it.
• Performance and layout work across desktop, tablet and mobile.
• Full handover and training, so the team runs the day-to-day content in-house.

The results

The website has become a significant source of new business. Across roughly 21 months of enquiry data, it produced around 850 genuine surveying opportunities through its service forms alone.

• Around 590 residential property survey enquiries
• More than 120 building survey enquiries
• More than 95 property valuation enquiries
• More than 40 people asking for help choosing the right service

Based on typical fees across that mix of services, those enquiries represent somewhere above £450,000 in potential surveying fees. Applying a reasonable assumption about how many enquiries become instructions suggests the site may have generated in the region of £200,000 in fee revenue over the period.

Those figures only count enquiries submitted through the forms the site tracks. They do not include anyone who found Fisher Wrathall Surveyors online and then picked up the phone or sent an email instead.

More than a visual redesign

For an established professional services business, the website did not need to manufacture credibility. Fisher Wrathall Surveyors already had it.

The work was making sure the site communicated that credibility clearly, ranked for the services people were actively searching for, and took as much friction as possible out of the step between finding the practice and asking for a quotation. The result is a website that brings in business rather than describing it.

Revenue figures here are estimates, based on recorded website enquiries, the mix of services requested, representative fees and an assumed rate of enquiries becoming instructions. They are meant to show the likely commercial impact rather than to report audited client revenue.