Polyphonic Vibrations

Polyphonic Vibrations is the practice of Clinton Oliver, a sound bath practitioner who is also a DJ of more than ten years, a qualified personal trainer and a certified Pilates instructor. He runs sound baths, movement sessions and DJ sets for festivals, retreats, corporate teams and private events, and a public sound bath near Market Harborough that anyone can book.

Lune Studio designed and built the website from the ground up. It had two very different visitors to serve: an event organiser deciding whether to put Clinton on their programme, and someone nearby looking for an hour of rest on a Sunday evening.

The brief

Most sound bath websites are written for the person lying on the mat. A large part of Clinton’s work is booked by someone else: a festival programmer filling a wellness tent, a retreat host planning a week, a company organising an away day. They are buying an experience for other people, and they want to know it will suit their event before they get in touch.

The public sessions have a different audience and still need to fill. The people booking them are often new to sound baths, and they arrive with practical questions about where it is, what to bring and whether it is something they would be comfortable doing.

A page for each kind of event

Clinton starts every booking by asking what the client needs the space to do, and the site is organised around that question. Festivals, retreats, corporate wellbeing and private events each have their own page, written for the person who books that kind of event and set out in the formats they buy. A festival organiser sees a day of sessions running from a 7am start to a late-evening sound bath. A retreat host can choose a single session, a half day or the whole retreat. A company sees team resets, away days and events for its own clients.

Each page also answers the questions that decide whether an enquiry gets sent, such as how long sessions run, how many people they suit, and what Clinton brings with him compared with what the host provides.

His mix of backgrounds is unusual in the field, so the site explains how the four connect instead of listing them as qualifications. On the public session page, for example, the DJ work is what explains why the bowls are played continuously for the full hour, without the pauses common in other sessions.

Enquiries that arrive with the details

Every event page leads to the same enquiry form, built to give Clinton what he needs to reply with a proposal: the type of event, the place and date, the size of the audience and an optional budget range. It also asks how the person found him, so he can see where his work is coming from.

Prices are left to that conversation, because they depend on the format, the length and the number of people, and the form says so beside the budget question. The page promises a reply within 48 hours, so nobody is left wondering whether their enquiry arrived.

Filling the public sessions

The public sound bath has a page of its own, written for people nearby looking for something to go to. It opens with the date, the venue, the price and the number of spaces left, and the booking form is on the same page. Nothing is paid online. People reserve up to four places, pay in cash on the night, and Clinton confirms each booking himself.

The page is written to be found. People search for “sound meditation” and “sound bath” interchangeably, so it covers both and says plainly that they are the same session. It names the towns people travel in from and answers the questions a first-timer asks, from what to wear to what happens if you fall asleep. The session’s date, venue and price are also set out in a form search engines can read directly.

A slim bar at the top of the homepage shows the date of the next public session, so anyone who came for those is one click from booking.

The look

The design takes its cue from the sessions: a warm near-black background, gold for anything you can press, and headlines in a light italic serif. The site feels like the room once the lights are lowered, and it leaves plenty of space for the testimonials from people who have been.

The outcome

Eleven pages that do two jobs without either getting in the way of the other. An event organiser can see what Clinton would bring to their festival, retreat or office, and send an enquiry with everything he needs to answer it. Someone near Market Harborough can find the next session, see exactly what they are signing up for and reserve a place without paying anything upfront.